Having established itself as a premiere partner for custom keyboards and keycaps, Infinikey found itself boxed into staid branding that didn’t reflect its character, or ensure parity when placed beside clients such as Google, Netflix and Uber in original product collaborations.
From a brand positioning of purposeful confidence and adaptation, we developed a logotype that celebrates the keycap as innovative, infinitely customizable creative canvas. Uniquely, the logo is transparent, allowing it to reflect infinite choice with no loss of brand clarity, while typography can be just as dynamic, including animated looks that mirror the LED colors of modern keyboards.
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