Realizing that a world record-setting voyage through both passages of the North Pole was only possible because of rapid ice melting, veteran polar explorer Børge Ousland challenged us to create a breakthrough way to educate a global audience and provide a platform to combatting climate misinformation. We suggested that he bring the world with him in real time.
Recruiting Google and Discovery Networks as core partners, our team created a satellite-based live stream connected to YouTube, Google Maps and social media. At any point, an online audience could follow the harrowing 3.5 month journey in real time, view footage, images and video diary entries, and even interact with crew members. Together with AVGA-filmed material, all elements were brought together into a follow-up documentary and multimedia education campaign, followed by a book and speaking tour.
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