Given its emphasis on high-touch relationship banking, City National Bank depends on a highly motivated, integrated workforce to deliver on client expectations, yet was finding itself unable to create new forms of engagement to further inspire and unite them.
From an initial brief to enliven CNB’s annual employee meeting through film, a decade-long partnership was born that continues to explore how internal comms can drive external success. Each meeting is now an event in its own right, using a range of motion picture, virtual production and live stream techniques to deliver experiential content able to command attention, widen audience, and inform staff training throughout the year.
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